But Whim is particularly absolutist in its approach to setting up actual dates.
Users create profiles and specify the days when they’re free.
Peters, by the way, has been in the online dating business for a while.
She previously founded the group dating startup Mixtt, which launched at Tech Crunch50, and worked at Ok Cupid Labs.
On a basic level, it helps that Whim’s dates are all set up in public places.
She added that Whim hopes to increase the likelihood of users going on dates as the user base grows and the app gets smarter about which users should get shown to whom. Awkward as it can be, I’d imagine that the message-before-meeting process does provide something of a filter for creeps.
Amy Giberson, now 34, was reluctant to try internet dating again but she decided to give it one more shot in 2014. There are a slew of sites and apps to help singles find love and, for the most part, they work, according to Consumer Reports.
She downloaded the Match app and connected with Justin Pounders, also 34, almost immediately. Nearly half, or 44 percent, of those who tried online dating said it led to a serious long-term relationship or marriage, the magazine found.
In contrast, among early Whim users, matches resulted in dates more than 90 percent of the time.
Of course, this approach sets the bar higher for that initial match, making users think harder before they swipe right.